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4 Town Steering Committee

Agendas and Minutes

2023 Agendas and Minutes
Date Agenda Minutes
January 18, 2023 Agenda  Minutes
February 15, 2023    
March 15, 2023    
April 19, 2023    
May 17, 2023    
June 21, 2023    
July 19, 2023    
August 16, 2023    
September 20, 2023    
October 18, 2023    
November 15, 2023    
December 20, 2023    


2022 Agendas and Minutes
Date Agenda Minutes
January 5, 2022 Agenda Minutes
January 26, 2022
Special Meeting
Agenda Minutes
February 17, 2022 Agenda Minutes
March 16, 2022 Agenda Minutes
April 13, 2022 Agenda Minutes
May 18, 2022 Agenda Minutes
June 22, 2022 Agenda Minutes
July 20, 2022 Agenda Minutes
September 22, 2022 Agenda Minutes
October 19, 2022 Agenda Minutes
November 16, 2022 Agenda Minutes
December  14, 2022 Agenda  Minutes


2021 Agendas and Minutes
Date Agenda Minutes
January 13 , 2021 Agenda Minutes
 February 10, 2021     Minutes
March 17, 2021 Minutes
May 26, 2021 Minutes
June 23, 2021 Agenda  
August 25, 2021 Agenda  
September 22, 2021 Agenda  
October 27, 2021 Agenda  
December 1, 2021 Agenda  
2020 Agendas and Minutes
Date Agenda Minutes
October 14, 2020 Agenda Minutes
November 17, 2020 Agenda Minutes
December 16, 2020 Agenda Minutes

Towns of Bolton, Coventry, Mansfield, and Tolland Develop New Regional Tourism Brand:
Connecticut’s Countryside – Adventure, Agriculture, Arts & More

November 30, 2022 – The Towns of Bolton, Coventry, Mansfield, and Tolland are launching a new logo and brand positioning – Connecticut’s Countryside -- that reflects the strengths of the four-town region to encourage visitors and support business growth.

Connecticut’s Countryside was selected from three potential brand concepts evaluated as part of a community input process, including a widely distributed survey. The Connecticut Countryside brand was the clear favorite and will be used in marketing the region. Dornenburg Kallenbach (DKA), the firm who designed the brand, also created a corresponding marketing implementation plan to guide the efforts to promote the region. 

An Action Plan for Economic Vitality prepared in 2020 by AdvanceCT, in collaboration with the CT Department of Community & Economic Development, determined that the region has a significant opportunity as a desirable destination to dine, shop and play, based upon its distinctive combination of resources across the four towns. These resources include outdoor recreation, agriculture and agri-tourism, culture and entertainment, higher education institutions, and small businesses and entrepreneurs.
The plan can be viewed here.

This new collective brand for the region as a destination will be a supplement to each individual Town’s marketing, and will not replace each individual Town's logo or branding.


Point of Contact:  Cynthia van Zelm, Executive Director
                               Mansfield Downtown Partnership
                               860.429.2740, vanzelmca@mansfieldct.org

The Plan: 
4 Town Economic Vitality Plan

Plan Sections: 
Culture and Entertainment
Higher Education Establishments
Outdoor Recreation
Small Business and Entrepreneurs
Visibility and Marketing


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